Rubellos
Rubbellos scratch-off tickets belong to the category of instant lotteries. After “scratching off” the surface of the winning field, the player will instantly see whether he/she has won and, if so, how much.
Following the concept and the design of the game, the product slogan “Rubbel dich reich. – Jetzt gleich!” (loosely translated: Get rich – from scratch!) was developed. In 1995, Rubbellos scratch-off tickets were very successfully launched in Austria. We pursued a multi-game strategy right from the beginning. This means that many different scratch-off tickets – permanent and limited-duration games, as well as games with a seasonal focus – are offered on the market at the same
time.
As most Austrians wish for a guaranteed monthly income, the scratch-off ticket “Ein Leben lang” (Win for Life) is the most popular scratch-off ticket. Its first prize guarantees a fixed monthly amount of money paid out to the winners, for the rest of their lives. In mid-May 2011 “Ein Leben lang” became even more attractive and now offers a first prize of 3,000.- Euro per month, for an entire life-time.
Following the concept and the design of the game, the product slogan “Rubbel dich reich. – Jetzt gleich!” (loosely translated: Get rich – from scratch!) was developed. In 1995, Rubbellos scratch-off tickets were very successfully launched in Austria. We pursued a multi-game strategy right from the beginning. This means that many different scratch-off tickets – permanent and limited-duration games, as well as games with a seasonal focus – are offered on the market at the same
time.
As most Austrians wish for a guaranteed monthly income, the scratch-off ticket “Ein Leben lang” (Win for Life) is the most popular scratch-off ticket. Its first prize guarantees a fixed monthly amount of money paid out to the winners, for the rest of their lives. In mid-May 2011 “Ein Leben lang” became even more attractive and now offers a first prize of 3,000.- Euro per month, for an entire life-time.