"Lotto Plus" was launched in September 2010.
Lotto "6 out of 45"
The communication strategy of lotto "6 out of 45" focuses on the dream of becoming a millionaire, just by means of a low stake and with a bit of luck. The marketing strategy “Anything's possible” is a result of this approach.
The formula "6 out of 45" is tailored to fit the gaming patterns of the Austrians and implies a small number of maximum prizes, attractive mid-tier prizes and a high number of low-tier prizes.
The formula "6 out of 45" comes with the following winning probabilities:
The formula "6 out of 45" is tailored to fit the gaming patterns of the Austrians and implies a small number of maximum prizes, attractive mid-tier prizes and a high number of low-tier prizes.
The formula "6 out of 45" comes with the following winning probabilities:
| six correct numbers | 1:8,145,060 |
| five correct numbers + bonus number | 1:1,357,510 |
| five correct numbers | 1:35,724 |
| four correct numbers | 1:733 |
| three correct numbers | 1:45 |
| The individual prize categories are calculated according to the following formula: | |
| 1st category (six correct numbers) | 44% |
| 2nd category (five correct numbers + bonus number) | 8% |
| 3rd category (five correct numbers) | 9% |
| 4th category (four correct numbers) | 15% |
| 5th category (three correct numbers) | 24% |